Identity + Brand Concept + Advertising + Product Development + Copywriting
Student / Cornish College of the Arts
Timeline: 25 weeks
Ideation: 3 weeks
Research: 4 weeks
Garments: 12 weeks
Shoot: 1 week
Design + Editing: 4 weeks
BFA Exhibit Space: 1 week
Brief
How can a fashion brand fight fast-fashion and promote a deeper relationship with nature?
Solution
Terra & Thread provides highly functional, well made clothes that serve as dual purpose in your closet: lifestyle meets workwear meant for the outdoors. Small ways in which a company can reduce the amount of waste the customer produces are all steps companies can be taking today. Terra & Thread will take back your used Terra & Thread garments to repurpose into new garments or recycled shopping bags. The clothing tags are made from recycled paper and seeds so the customer does not have to throw anything away and can start their plant journey right away. My deliverables I created for Terra & Thread are listed below.
Deliverables - NIKKI LIM
Research and Development:
Mindmapping
Concept Presentation
Conducted Interviews
Researched: plant benefits, fast-fashion, the market
Designed two Infographics
Conducted Practice Shoots
Scouting Shoot Locations
Made Muslin Garment Samples
Design:
Designed Brand Guidelines
Logo and Brand Concept
Designed/Sewed 2 Final Garments
Shot and Filmed 3 shoots
Makeup for the shoots
Designed the 60-page Editorial Book
Shot and Edited the Commercial
Brand Guidelines
Project Statement
Commercial
Fast-Fashion
Process Below