Rebrand Concept + New Logo + Packaging + Product Line Development + Copywriting
Student / Cornish College of the Arts
Timeline: 7 weeks
Brief
Re-brand and design a product line of new and existing products for Swede Point Creamery, a small goat farm in Iowa. Their products include cheeses, organic soap, body lotion and other personal care products made with their organic goat's milk, organic honey and local herbs from their family farm.
Solution
The original logo for Swede Point Creamery (SPC) was black and white, bold, and graphic. I re-branded to appeal to an environmentally aware demographic who care about their impact on nature. Products such as the skincare line I curated and designed packaging for is made from glass that is colored for UV protection and is made from glass so that it can be refilled, reused and recycled. The milk is also in glass bottles for the same reason. The re-brand is also all black and white keeping in mind the company is a small family business; this makes production cheaper by keeping it a one-color print job. The deliverables I designed for the following project are listed below.
Deliverables - Nikki Lim
Brand Research
Concept Pitch
New Logomark and Logotype
Dielines
Packaging
Punch cards
Copywriting
Product Line Concept(s): Milk, Cheese, Skincare
Product Photography
