Branding + Packaging + Copywriting
Student // Cornish College of the Arts
5 Weeks
OBJECTIVE
Create a new drink product for Storyville Coffee that is on brand and marketed towards millennials and older.
SOLUTION
Environmentally friendly products and buying in bulk is becoming more desired when it comes to food and drink. Millennials want to be able to save money when they grocery shop. A glass growler is easily recyclable, and has multipurpose ways of using it when empty. Products that can be used as decoration in a home afterwards is a big selling point for millennials (similar to candles in glass containers). The practicality and refillable aspect of the cold brew growler attracts millennials and older generations that gravitate towards Storyville Coffee. I designed a refillable cold brew growler with a custom stamp system and custom canvas bag.
DELIVERABLES
Dieline
Packaging
Copywriting
Hang Tag
Custom Stamp
Stamp Card System
Handmade Bag (with pocket and logo)
Edited Product Photography Shots
Product Photography - DOMINIC GRACYALNY
CONCEPT PITCH AND SKETCHES
Research on company story, target demographic, current products, current branding, product proposal and mood board is included in my concept pitch.
WORKFLOW
My ideation workflow from rough draft to final product. This shows the label evolution from being printed on the growler to a hang tag with a refillable stamp system on the back as an incentive to go back to Storyville Coffee.
CUSTOM CANVAS GROWLER BAG
Created a custom pattern for the bag to fit the growler with room for an interior pocket big enough for an iPhone plus with the idea of this being a gender neutral all in one bag that someone could use when going to refill their cold brew growler.
CUSTOM STAMP
Using Adobe Illustrator to vectorize the Storyville Coffee logo, I created a stamp with the Silhouette Mint machine.
FINAL PRODUCT
