Packaging + Brand Concept + Identity + Product Photography + Copywriting
Student / Cornish College of the Arts
Timeline: 6 weeks
BRIEF
Create original paint brand and line of products marketed towards sophisticated, professional, and untrained artists in the 20-40 year old range.
SOLUTION
Original brand and packaging concept for Context, a paint company. Logo is hand lettered and packaging includes original polaroid photography. For the concept, one needs specific context to know what the color refers to, whether that be pop culture or a saying, “pitch black” and “pure white”.
DELIVERABLES - NIKKI LIM
Hand lettered logo
Identity Concept
Dielines
Edited Product Photography Shots
Designed packaging for:
Spray paint
Paint marker
Paint marker refill bottles
Acrylic paint
Gesso
Paint thinner
Product Photography - DOMINIC GRACYALNY
SKETCHES
Swoon was among the possible company names to choose from, and throughout my original sketches, ideation and digital process, the company name is Swoon, until the change over to the name Context because it fit better with the new concept and direction.
ORIGINAL CONCEPT PITCH
Before the switch over to Context Paint, the visual aesthetic and concept is for Swoon.
WORKFLOW
My ideation workflow from rough draft to final product shows the evolution from the Swoon concept to the final Context concept. After a few weeks, I along with others noticed I was not happy with the direction of the paint company. I want to start incorporating my interest in photography with my design so I merge the two with this project.
FINAL
