Branding + Advertising + Social + Copywriting
Student / Cornish College of the Arts
Timeline: 7 weeks
Create a comprehensive advertising campaign for Filson CCF that will work across print and digital platforms.

Filson has a small workwear line called C.C.F., named after the founder of Filson, that works as an extension of their original brand. The line is simple, reliable, and made to withstand the toughest of jobs. I created a campaign advertising for their 2020 winter line collection launch. The campaign deliverables I designed are below.

Deliverables - NIKKI LIM

Research and Presentation Brief
   Company Profile
   Persona/Target Demographic
   Concept and Visual Direction
   Headline Concepts

   Print Ad
   Brand Guidelines
   Experiential Ad
   Ambient Ad
   Collateral Merchandise
   Product Photography
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