Branding + Advertising + Social + Copywriting
Student / Cornish College of the Arts
Timeline: 7 weeks
Brief
Create a comprehensive advertising campaign for Filson CCF that will work across print and digital platforms.
Solution
Filson has a small workwear line called C.C.F., named after the founder of Filson, that works as an extension of their original brand. The line is simple, reliable, and made to withstand the toughest of jobs. I created a campaign advertising for their 2020 winter line collection launch. The campaign deliverables I designed are below.
Deliverables - NIKKI LIM
Research and Presentation Brief
Company Profile
Persona/Target Demographic
Concept and Visual Direction
Headline Concepts
Design
Copywriting
Print Ad
Brand Guidelines
Social
Billboard
Experiential Ad
Ambient Ad
Collateral Merchandise
Product Photography
